Enterprise GTM
for technical founders

I turn early enterprise signal into repeatable $100M+ ARR engines. Fast.

$1B+ in enterprise value, four times.

I work with world class founders to build and scale world class customer orgs

+$1.9B

4 years, hired by Jeff Lawson, Founder & CEO

+$1.4B

4 years, hired by Jason Tan, Founder & CEO

+$1.9B

4 years, hired by Mathias Biilmann, Founder & CEO

+$1.0B

2 years, hired by Jennifer Smith, Founder & CEO

How

There is no playbook. Each business demands its own story, requiring distinct GTM levers at different points in time. I've executed through all of the following:

Sales motions plg to enterprise, top-down, inbound, outbound, horizontal expand
Macro environment recessions, boom cycles, over-funding, no funding
Competition category creation, legacy displacement, rapid new entrants
Pricing usage-based, pay-go, six-figure min, loss-leading, value-based, cost-plus; high & low margin
Product Type Infrastructure APIs, ML Models, AI Business Apps

Edge

A few unique perspectives and skills have helped me deliver:

Holistic GTM messaging, positioning, pricing, and packaging are as critical as skilled AEs and CSM's; I bring it all together
Founder Fluency translating founder vision into a revenue motion is hard; I know how to work with founders
Technical Depth CS background helps me quickly grasp product depth needed to earn trust with technical personas at all levels(Dev to CTO)
Enterprise + Startup Core enterprise sales at IBM, 0→1 build at AWS
Healthy ARR build for the entire revenue arc: new logo, expand, multi year high NRR

Pricing

Transparent. Simple. Let's start with a quick call.

Bridge: $50k/mo Finding the right full-time leader can take quarters; I step in as fractional CRO to keep your sales and customer org executing on its revenue and hiring plan. 40 hrs/mo
Big Rock: $25k/mo revenue plan, pricing & packaging, sales org design, forecasting, operating cadence, messaging & positioning, GTM AI retooling, hiring. You pick. 20 hrs/mo
1:1 Advisory: $10k/mo Weekly 1:1s on whatever's most pressing. 10 hrs/mo

In case you're wondering how I work: Rapid learner, urgent execution, & relentless customer delight.

Connect

Please shoot me a note, I love talking to founders at any phase of their GTM journey.

Email yoonas [at] gmail [dot] com
Text 408 827 8141

Zee Yoonas · LinkedIn

Enterprise GTM for technical founders

$1B+ in enterprise value, four times.

How

Edge

Pricing

Connect

Enterprise GTM
for technical founders